First experiment taking place in Area 51 is about dates, which appear in Google search result snippets before actual description of a page.
There is some information we know about search engines by reading official documents. There is a lot of “rumors”, which can be taken into account. And there is a lot of what nobody knows for sure. Welcome to Area 51: experimental site, created to reverse engineer some aspects of SEs.
There are two important descriptive META tags: title and description. Title tag will affect page’s rankings and you should add important keywords and keyword phrases (ones for which you are trying to get high rankings) to the title of your page. But don’t overdo with it: keep title short and containing one-two keyword phrases, not dozen of them. Moreover, title will show in search results snippets. So it must be readable and informative.
