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META still counts: title tag

March 7th, 2010 seodragon No comments

There are two important descriptive META tags: title and description. Title tag will affect page’s rankings and you should add important keywords and keyword phrases (ones for which you are trying to get high rankings) to the title of your page. But don’t overdo with it: keep title short and containing one-two keyword phrases, not dozen of them. Moreover, title will show in search results snippets. So it must be readable and informative.

Categories: Beginner Guide, SEO tips Tags:

Avoiding duplicate content: URL canonicalization

November 28th, 2009 seodragon No comments

Current article covers such an important concept as canonicalization. In general URL canonicalization means that webmaster provides hints to search engine helping to deal with pages with similar or duplicate content.

1. Why smart search engines can’t handle it themselves?
2. Why should webmaster care of these issues?
3. How to implement canonicalization in practice?

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WWW or non-WWW

November 26th, 2009 seodragon No comments

In the current small post I would like to give you a piece of advice helping to make your site a bit friendlier to search engines. It a question of using “www” in the URL of your website.

1. Choose one of the alternatives
2. Make your website redirecting users to the proper version
3. Tell your choice to Google

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